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 The Advertising Red Books™ deliver the quality and depth of information necessary for thorough advertising research on agencies and advertisers worldwide. Today and for the past 100 years, they are the industry Bible. Whether you're considering hiring an ad agency, changing agencies, or acquiring an ad agency or advertiser as a client, The Advertiser Red Books provide the business information you need in one convenient source and are available in print, CD-ROM, and online. It's a great way to harness the power of the LexisNexis® services for advertising research and more. The Advertising Red Books provide vital data on advertisers (large manufacturers of brand-name consumer products); the media (broadcast television, cable television, magazines, newspapers, and radio); advertising agencies, and services and supply vendors. Whether you need to know an agency's annual billings, its accounts, or its areas of specialization—or an advertiser's annual advertising budget, its brand names, existing agencies, and key personnel—you'll find the business intelligence you need in The Advertising Red Books.
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Worldwide
Leadership
